prsahrnandv
The monthly newsletter for the Hampton Roads Virginia Chapter of PRSA February 2008
March Chapter Meeting

 

E-mail Marketing 101

Presented by Gina Watkins,
Regional Development Director-DC Metro, Constant Contact

Build relationships with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. You will learn how to:

  • Become a trusted email sender in the eyes of your prospects, customers, and members.
  • Build your list! How to find and keep email list subscribers.
  • Get your sent emails opened and read.
  • Turn your readers into more frequent buyers/supporters/donators.
  • Target your communications -- how to get the right message to the right people at the right time
  • Use email communications to improve customer/member loyalty.

 

Wednesday, March 5
12 noon - Lunch
1 p.m.- 3:00 p.m. - Program
ESI Training Facility
4417 Expressway Drive
Virginia Beach, VA 23452
Cost:
$35 members and military
$45 guests
$25 students

Reservations / Registration
Reservation deadline: Noon, March 3
Seating is limited to 24. Reserve early!

EmmaFrom the President
Emma Inman, APR
 
As a member of PRSA, you know that we exist to advance the practice of public relations by uniting PR professionals, encouraging continuing education, playing an active role in all matters affecting the practice, and strengthening the relationships of PR professionals with our stakeholders.

But did you ever think about HOW we fulfill our mission? The answer is simple. Committed PRSA leaders have raised their hand and agreed to demonstrate their commitment to the profession by volunteering to serve our PRSA chapter.

Your skills and abilities are needed on a number of PRSA committees including:  professional development, public service, membership and awards. I know you enjoy the benefits of PRSA membership. And I know you have ideas on exciting topics we should cover during our professional development workshop, better ways to engage our members, how we can bring the Pinnacle Awards back better than ever and ways to reach out to non-profits to lend our expertise. Won't you raise your hand and become a PRSA leader by joining a committee today? Contact any committee chair or me and we'll be glad to welcome you to the leadership team.

Speaking of leadership, I'd like to commend the leaders of the newly formed Virginia Peninsula PRSA chapter, which will be submitting its petition for charter to PRSA early this year.  These folks recognized the difficulty in accessing Hampton Roads chapter events and have stepped up to create a chapter to meet the needs of Peninsula members.  Talk about advancing the profession.  We're proud that the Virginia Peninsula chapter has spun off. We also recognize the difficulties inherent in starting a chapter from scratch.  If there is anything we can do to assist you, our door is always open. We look forward to the opportunity to work with you and would love to explore the possibilities of regional events or activities.

Leadership takes many forms. But no matter what the form, we need leaders who will roll up their sleeves and get actively involved in guiding the chapter. That leader is YOU!

Ethel the Ethics Evangelist

EthelPRSA places special emphasis on our Code of Ethics.  It sets us apart as true public relations professionals, and we should take it very seriously.  That is why we make ethics a central part of our society, and our chapter is committed to discussing this topic every year.  Not only do PRSA members care about initiating thoughtful strategies and devising clever tactics, but more importantly, we value honesty and integrity in all of our dealings with others. 

 

To help us with our ethical issues, our chapter has enlisted the help of Ethel, the Ethics Evangelist (a.k.a. Gail Kent, Ethics Chair)!  In future issues of News & Views, Ethel will bring you ethics articles, including guidelines for decision-making, quizzes and case studies ripped from the headlines.  If you have a particular issue you would like to see Ethel tackle, please contact her!

 

New "Hap-PRSA Hour" for 2008: Networking Social Hours 

Mark those calendars now! The PRSA social committee invites you to come join in the fun for the new quarterly 'Hap-PRSA Hour' socials after work. These relaxed events are strictly for networking and are scheduled for the third Wednesday of the second month of each quarter - February, May, August and November.

 

The fun kicks off during the winter social, set for 6 p.m., Wednesday, Feb. 20. Come for drinks, appetizers and networking at Sterlings Steakhouse in the new Chesapeake Town Place, off Greenbrier Parkway on Eden Way.  Make your reservation now!


The spring social will follow on Wednesday, May 21, at Jillian's in Norfolk's Waterside with lots of games and excitement. The fun then continues into summer on Wednesday, Aug. 20, at the new Guadalajara restaurant at Town Center Virginia Beach. The socials will then wrap up on Wednesday, Nov. 19, for the fall social at Baxter's Sports Bar off Granby Street in Norfolk.

 

For more information or to volunteer on the Social Committee, contact Katie Marcum or Deidre Harmon.


Mark those calendars, invite some friends and we'll see you there!

M.S. in Mass Communications

Virginia Commonwealth University's School of Mass Communications offers a Master of Science in Mass Communications with a concentration in strategic public relations. The fast-track executive master's degree in strategic public relations program is designed to prepare a new generation of communications professionals who are able to function at the highest levels of management and apply sophisticated strategic thinking to accomplish organizational objectives.  For more information, click here.

2008 At a Glance...

 
February 20; 6 p.m.

'Hap-PRSA Hour'

Location: Jillian's in Norfolk's Waterside

 

March 5; 12 noon

Chapter Meeting

Topic: E-mail Marketing 101

Speaker: Gina Watkins, Regional Development Director - DC Metro, Constant Contact

 

May 7; 11:30 a.m.

Chapter Meeting

Topic: Jamestown 2007 Follow-Up

Speaker: Ross Richardson, Director of Communications

Location: The Murray Center, Norfolk

 

May 21; 6 p.m.

'Hap-PRSA Hour'

Location: Jillian's in Norfolk's Waterside

 

August 20; 6 p.m.

'Hap-PRSA Hour'

Location: Guadalajara restaurant, Town Center, Virginia Beach

 

October 1; 11:30 a.m.

Chapter Meeting

Topic: Crisis Management: Virginia Tech

Speaker: Larry Hincker, Associate Vice President, University Relations, Virginia Tech

Location: TBA

 

November 5; 11:30 a.m.

Chapter Meeting

Topic: Political PR

Speakers:  Danae Jones, Communications Director, Democratic Party of Virginia

               Shaun Kenney, Communications Director, Republican Party of Virginia

Location: The Murray Center, Norfolk

 

Nov. 19; 6 p.m.

'Hap-PRSA Hour'

Location: Baxter's Sports Bar, Granby Street, Norfolk.

 

prsahrNews from National

2008 Silver Anvil Awards
The Icon of Best Public Relations Practices

Early Bird Deadline February 15, 2008
Final Deadline February 29, 2008

To enter, you must complete an online entry form.

Welcome New Members!

Beth Bilderback

Public Relations Specialist, Nauticus

 

Melissa G. Blankenship

Marketing Ambassador

 

Teresa Buckley Diaz

Media & Communications Coordinator

City of Virginia Beach

 

2008 Officers and Board of Directors

Officers

President: Emma Inman, APR

President-Elect: Harry Kenyon, APR

Treasurer: Mindy L. Hughes, APR

Secretary: Ed Novi, APR

Immediate Past President: Becky Lawson, APR

 

Board Members-At-Large (and term expirations)

Sid Bridge, APR, 2008

Jennie Burge, 2009

Michelle Rogerson Dragas, APR, 2010

Christine Dwyer, 2010

Jessica Kraft, 2009

Bryan Moore, 2008

 

Assembly Delegates (and term expirations)

Kevin Gaydosh, APR, 2010

Nina Cunningham, 2008

 
2008 Committee Chairs
Committee

Accreditation                     Michelle Rogerson Dragas, APR                

Awards                             Meredith Mobley                                  

Development                     Audrey Knoth

Diversity                           Misti Goodson, Marcia Taylor         

Job Bank                           Karen King, APR                                    

Media Directory                  Sid Bridge, APR                                     

Membership                       Christine Dwyer                          

Social                               Deidre Harmon, Katie Marcum                  

Newsletter                        Jennie Burge                              

PRSSA Advisor                   Rosalynne Whitaker-Heck, APR                

Professional Development     Teresa Diaz                                

PR for PRSA                       Barbara Morrison                                   

Public Service                    TBD                                          

Web Site                          Rob Chapman, APR    
Web Bits
Valentine's Day is quickly approaching.  Here are some interesting facts compiled by the U.S. Census Bureau.

Be Mine
2.2 million

The number of marriages that take place in the United States annually. That breaks down to more than 6,000 a day.

24.7 pounds
Per capita consumption of candy by Americans in 2004. Candy consumption has actually declined over the last few years; in 1997, each American gobbled or savored more than 27 pounds of candy a year.

Valentine's Cards
180 million

Number of Valentine's Day cards exchanged annually, making Valentine's Day the second-most popular greeting-card-giving occasion. (This total excludes packaged kids valentines for classroom exchanges.) (Source: Hallmark research)

View the whole report here.

December 2007
Treasurer's Report
Harry Kenyon, APR, Treasurer
 

December income: $1,943.08

December expenses:  $529.41

YTD income: $23,957.55

YTD expenses: $27,348.52

Total assets: $10,451.29

News & Views is published monthly for members of the
Hampton Roads Virginia Chapter of PRSA.

Feedback please! Your opinions are important. Please e-mail questions, comments, suggestions, story ideas or concerns about News & Views to Jennie Burge.

Miss an issue? Visit our archives collection.

Listings for the job bank should be sent to Karen King, APR .

Changes in membership information should be made in the Chapter's online Membership Directory.

This email was sent to jennie.burge@cox.net, by jennie.burge@cox.net
PRSA Hampton Roads Virginia Chapter | 1340 North Great Neck Road | #1272-119 | Virginia Beach | VA | 23454