Revisiting “Promise & Pitfalls” Guidance for PR Practitioners on the Ethical Use of AI
February 23, 2026, 1–1:45 p.m. ET
This interactive panel discussion with members of PRSA’s Board of Ethics and Professional Standards and its artificial intelligence working group will share updated insights into how to:
- Use AI responsibly as a PR practitioner.
- Uphold the highest standards of ethical conduct.
- Effectively counsel your C-suite in guiding ethical organizational decision-making.
Members: Free
Available to nonmembers for $60.
Presenters:
Michael Cherenson, APR, Fellow PRSA, executive vice president, SCG Advertising + Public Relations
Holly K. Hall, J.D, APR, professor of strategic communication, Arkansas State University
Lisa Low, associate professor of practice, Texas Tech University
Linda Staley, APR, Fellow PRSA, corporate communications manager, Carilion Clinic
Participants with the APR credential earn 0.5 ethics CEUs for this session.
Register Here