relations professionals in the greater Hampton Roads region
with professional development programs, resources and services.
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Hampton Roads Virginia Chapter |
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The Hampton Roads Virginia Chapter of PRSA serves public relations professionals in the greater Hampton Roads region with professional development programs, resources and services. | |
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It’s back-to-school time and PRSA Hampton Roads is ready for class with its annual Professional Development Conference. This conference will provide a beginner’s look at two very important technology issues that face PR practitioners of all levels -- BLOGGING and ONLINE PRESSROOMS. Find out why and how they should be a part of your communications plan during this interactive half-day workshop.
Don’t miss this exciting opportunity to:
Explore how blogs are a cost-effective and powerful way to establish your company as the go-to expert, climb higher in search engine rankings and garner free publicity from mainstream media. Learn how to deal with skeptical managers, gain advice and tips on how to confront fear of blogging, learn how to craft Corporate Blogging Guidelines, learn how to write a blog – and who should write it – and what steps to take to get started.
Debbie Weil shows large companies how to brand themselves as customer- and employeefriendly as well as media-savvy… by using blogs, RSS, podcasts, wikis and other social media. She is an expert on corporate and CEO blogging as next-generation marketing and communication strategies. Her clients include Edward Jones, HP, Wells Fargo, Intermec and top 100 law firm Arent Fox.
She is the author of The Corporate Blogging Book recently published by Penguin Portfolio. She’s also the publisher of an award-winning e-newsletter, WordBiz Report, read by over 18,500 subscribers worldwide. In addition, she publishes the blog BlogWriteForCEOs.com on the topics of corporate blogging and CEO or senior executive blogging. Debbie worked at Network Solutions, Inc., the original dot com company, and has several decades of experience as a reporter and editor with major newspapers, including The Atlanta Constitution and Cox Newspapers Washington Bureau. She graduated from Harvard with a B.A. cum laude in English, earned an MBA from Georgetown University and has a Master’s in Journalism from the University of Wisconsin.
To learn more about why and how journalists use corporate Web sites and online newsrooms, Vocus launched a study that included 1,000 reporters from print publications including daily newspapers, newsletters and magazines. The responses may surprise you! Today, reporters confirm they use Web sites to do basic research, fact check, as well as pursue story leads, and appreciate sites that provide them with a variety of content-rich factual details. This session will highlight how you can best leverage your Web site to make it easy for journalists to make news about you and your organization!
| 8:45 a.m. | Registration |
| 9:15 a.m. | Welcome |
| 9:30 a.m. | Conference begins |
| 11 a.m. | Break & networking with exhibitors |
| 11:15 a.m. | Lunch and keynote Speaker |
| 1:30 p.m. | Tour of Norfolk Botanical Garden's Children's Garden |
| PRSA Member | Non-Member | Fulltime Student | |
|---|---|---|---|
| Early Bird (By Sept. 27) | $70 | $80 | $45 |
| Regular Registration (By Oct. 6) | $75 | $85 |
Registration deadline: Oct. 6.
... or download the brochure, print the registration form and send in a check. (PDF)
Invoice forms:
Member (PDF)
Non-Member (PDF)
From I-64 take exit 279B – airport exit. Make a left at the third light – Azalea Garden Rd. NBG is ¼ mile down on the right. Go through the toll booth, then follow the road to Rose Garden Hall. Enter through the last set of doors before the end of the building.