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The
monthly newsletter for the
Hampton Roads Virginia Chapter of PRSA -
May 2007
The
monthly newsletter for the |
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May Meeting Preview Video News Clip Services: News you can use
This more “tactical” lunch program, featuring David Moskowitz owner of Video News Inc., will be full of “news-you-can-use” back at the office. Review the basics (i.e. capturing broadcast news coverage, usage rights, keyword searches, simple reports, etc.), and then go to school with advance concepts like brand monitoring, advertising valuation, and gathering competitive intelligence.
Hear the latest on the new technologies, capabilities, options, benefits and costs of incorporating video news monitoring into your public relations toolkit (and budget!).
Don’t miss the opportunity to learn more about this often overlooked and underutilized service. Wednesday,
May 2, 2007
Focus
on Leadership
- Meredith
Mobley Full name: Meredith Elaine Mobley
Hometown: Virginia Beach, VA
Family/Pets: My parents, Harold and Ester, still live in Virginia Beach, as well as my 32-year-old brother, Mario and 19-year-old sister, Mallorie.
What brought you to Hampton Roads? Mom and Dad! I have been here since I was four years old and couldn’t think of a better place to be.
How long have you been in the PR field? I have been in this wonderful field since 2005, when I graduated from the Scripps Howard School of Journalism and Communications at Hampton University. That summer, I interned for Scripps Networks in Knoxville, TN in the Marketing and Public Relations Department.
Current position: I am currently the For Rent Media Solutions Marketing Communications Coordinator. I have the pleasure of writing all press releases for a leading business within the multi-family housing industry and am responsible for the majority of our coverage in industry publications. I also help coordinate internal communications to keep our employees in the field offices connected to our industry trends.
What do you like to do on a day off? I’ve always enjoyed a little S&S…sleeping and shopping!
What has been your most memorable PR challenge? Earlier this year, I was responsible for putting together a manager’s directory for a major company conference, where over 150 For Rent Media Solutions managers from across the country would be in attendance. For this directory, I needed to gather headshots and put together a brief bio for each manager. I also had to oversee the production of the book and come up with creative ideas for artwork that matched the theme of the meeting. After overcoming a few roadblocks and contributing many late nights with my co-workers, the book was finished. As a result, I was recognized as the January 2007 Employee of the Month.
Who do you most admire? I admire those who are veterans in this field. I hope that one day I will be able to provide PR “rookies” with the wealth of information that these veterans have provided for me.
What is the most valuable feature of being a PRSA HR member? I really enjoy the interaction with other PR professionals. How could you not love a PR person? We are a fun group and always know the right thing to say!
Current PRSA HR leadership role(s): I am currently the Pubic Service Chair for our chapter. We are working with EQUI-KIDS to help them promote their 13th Annual Golf Classic, which is being held on May 3rd at Hell’s Point Golf Club. Make sure you look for them on April 30th during WVEC’s 12 p.m. news segment, “Community Chat.” PRSA Hampton Roads speaks up The March 26 issue of Inside Business featured a letter to the editor signed by PRSA Hampton Roads' own president Becky Lawson, APR. The letter was written and submitted to the magazine in response to comments made in the recent article titled 'Handling the Truth, Smithfield's Treacy tells it like it is.' Click here for Becky's letter. PRSA Hampton Roads is a voice for the local PR community. If you see an instance where our chapter can speak out on an issue, please contact chapter president Becky Lawson, APR at becky@behindthescenespr.net. Member Milestones Amy G. Bull, APR has been named project manager for Wallops Research Park in Accomack County, Va., on the Eastern Shore. Accomack County, the NASA Wallops Flight Facility and the Marine Science Consortium have joined forces with other stakeholders to establish a research park focused on commercial aerospace, applied earth science and educational offerings. Bull will work with stakeholders in all aspects of planning, design and construction of the park and activities to support the park in her new role.
Taste of PRSA - a great success! Thank you to everyone who took advantage of the Taste of PRSA promotion that national PRSA offered this winter and spring. Many new members took advantage of this valuable promotion that waived the national $65 initiation fee! Web Membership Contest. You could win a free PRSA membership! If you are not yet a member of PRSA but would like to be, here is your opportunity. PRSA will give away a free one-year membership to PRSA National, along with other prizes from the PRSA Store including: a Waterman pen and pencil set, a black leather backpack, and a PRSA sweatshirt.
Virginia PR Award Entries Due April 27 Enter your great work in the 60th Annual Virginia Public Relations Awards by April 27. Winners will be recognized at the annual Virginia Public Relations Awards dinner on Thursday, June 14 at the Jefferson Hotel in Richmond. Download an entry application here. Treasurer's
Reports-February & March 2007
Deadline
for submissions for News
& Views is published monthly for members of the Feedback please! Your opinions are important. Please e-mail questions, comments, suggestions, story ideas or concerns about News & Views to Jennie Burge. Miss an issue? Visit our archives collection. Listings for the job bank should be sent to Karen King, APR. Changes in membership information should be made in the Chapter's online Membership Directory. |
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Looking
for a way to show the boss that your PR efforts are resulting in media
coverage? Need to document news stories from your latest campaign? Interested
in knowing what share of media voice is going to your competition? If
so, you need to attend our next chapter meeting on Wednesday, May 2, to
learn more about video news clip services. 
