| The
monthly newsletter for the Hampton Roads Virginia Chapter
of PRSA |
June 2009 |
June
2009 Meeting
8 Steps to Surviving & Thriving During the
Recession
Developing Your Best Resource - Your Expertise!
The Economy is Down and Unemployment is
Up! Employers are eyeing personnel costs everyday to see
who they can do without. Once unemployed, the competition
for jobs is fierce. The uncertainty erodes our confidence
in our jobs and ourselves. How can we deal with the stress
of being at the mercy of the current economy?
You can be prepared and confident for the future by developing
your expertise!
Experts are in constant demand in today's world. Employers
seek to hire them as employees or consultants. In organizations,
the in-house experts are the go-to people whenever there
is a challenge. You can become that go-to person in your
organization.
In this presentation, Ron Chapman, CPLP of 5 Star Performance
Solutions, will share tips and techniques for developing
your expertise and becoming more successful in your career.
In this interactive session, you will learn:
-
The Demand for Expertise
-
5 Levels of Expertise
-
8 Steps in Developing Your Expertise
-
Using Deliberate Practice to Maximize
Experience
-
Leveraging Learning to Grow Your Knowledge
-
Networking to Speed Up the Process
-
Next Steps in Your Journey
 Ron
Chapman is the owner of 5 Star Performance Solutions, LLC,
a management consulting and training business. He is an
ASTD Certified Professional for Learning and Performance
and has served as a rater for the certification program.
During his 17 years in business, he has developed his expertise
by providing training and consulting services for most of
the major companies, non-profits and government organizations
in the region.
Wednesday, June 3
11:00 a.m. - Networking and registration
11:30 a.m.- 1:00 p.m. - Lunch and program
The
Murray Center
455 E. Brambleton Avenue, Norfolk
Cost:
$35 members and active military
$45 guests
$25 students
Registration deadline:
May 29, 5 p.m.
|
|
Job Bank, Job Center provide resources
for job seekers and employers
Whether you are looking for a new job or need
to get the word out about a position, PRSA HR's local
Job Bank and PRSA National's Job Center are excellent
resources. Check them out!
|
From
the President
by
Harry Kenyon, APR
I recently attended a party for a recent graduate
of ODU. It was a wonderful celebration of a major
accomplishment, the ending of an era and the beginning
of new horizons. It was truly joyous and as I
looked around at the young faces full of promise and
enthusiasm, I felt they should enjoy the moment and
revel.
For many recent college graduates the future looms large
and the world lays out before them. The possibilities
are endless and this is the time for them to apply their
knowledge and skills to something substantial--a real
paying job.
As many are lamenting over the current state of the
economy, it's satisfying to see the youthful encouragement
of graduates. Now, with lectures and textbooks
set aside (at least for a while), there comes new challenges
and the next steps of forming the future for themselves
and the world around them. What a wonderful place
to be and I envy them.
Sure, it's a tough job market and for many graduates
they must weigh their options and chose their destination.
Some will have to redefine their life's goals.
It's the same now as it has been in the past.
But now is not the time to worry, it is a time to celebrate
and feel a sense of accomplishment. There will
be plenty of time to map out the future and make your
mark on the world.
The people I see entering the career of public relations
encourage me and I know that there is a bright future
for the profession that many of us have devoted a lifetime
for. My advice for these recent grads is to seize
the moment, savor it and know the future belongs to
you.
Congratulations to the Class of 2009; there's a seat
at the table for you. Come and get it!
|
|
National
News - PRSA launches hardship program
PRSA members
who are unemployed, who have been members for five or
more years and are currently up for renewal are eligible
to apply for a one-time hardship credit of $110 when
renewing their National dues.
Members wishing to take advantage of the hardship
plan should notify a Member Services representative
at membership@prsa.org or (212) 460-1400. Member Services
will send the member a short application which states
the terms of the plan, asks the member to indicate whether
they are unemployed or temporarily disabled, and asks
them to sign it.
Members may pay the adjusted dues by mail, fax or
phone. They cannot renew online if they are opting for
the hardship plan. The member's renewal will be processed
once the application and the renewal have been received
at PRSA National.
In response to this program, PRSA Hampton Roads Chapter will
offer hardship dues for $50 rather than the regular
$75.
For more information, click here.
|
PR Tactics and The Strategist Online
Survey: Executives-employees have
differing views on the use of social media
May.20, 2009
Sixty percent of executives believe they have a right
to know how employees portray themselves and their organizations
in online social networks, according to the third annual
Deloitte LLP Ethics & Workplace survey released Monday.
Employees disagree, though: 53 percent say their social
networking pages are not an employer's concern. This is
especially true among younger workers (18-34 year olds),
with 63 percent stating employers should not monitor their
online activity.
However, employees appear to be aware of the risks
presented by using these networks, as 74 percent of the
participants responded that they can possibly cause damage
to a company's reputation.
While less than 25 percent of executives said that
they have formal policies in place on the medium's use,
nearly half (49 percent) of employees responded that defined
guidelines will not change their online behavior.
"With the explosive growth of online social networks,
such as Facebook and Twitter, rapidly blurring the lines
between professional and private lives, these virtual
communities have increased the potential of reputational
risk for many organizations and their brands," Sharon
Allen, chairman of the board at Deloitte LLP, said in
a release.
|
We
want you!
Do you have any PR insight,
a great campaign, or career news to share in News & Views?
If so, we want to hear from you! Contact Jennie
Burge
for information
and deadlines.
|
Richmond
Chapter Hosts Professional Development Session: "Leading
Organizational Change"
Corporations
and organizations of all sizes are being challenged as never
before by an economic downturn that coincides with fundamental
global shifts in how both private and public sectors do
business. Yours may be among them. What to do? Find out
at the Richmond PRSA chapter's professional
development workshop and luncheon June 24.
|
Richmond
Chapter Hosts "War in the Boardroom"
Laura Ries will appear
at the Richmond PRSA chapter on May 27 to talk about her
new book, War in the Boardroom: Why Left-Brain Management
and Right-Brain Marketers Don't See Eye-to-Eye - And What
to Do About It. If you have ever felt like management
at your organization doesn't quite understand what you're
saying, you are not alone. Ries, who co-authored War in
the Boardroom with her father, Al Ries, will talk about
the differences between left-brain thinkers (a.k.a. management)
and right-brain thinkers (a.k.a. PR/marketing professionals)...and
how to better understand each other. More
info.
|
May 2009 Treasurer's Report
Jessica
Kraft, Treasurer
May Income:$1,894.55
May Expenses:$1,570.85
YTD Income:$7,369.14
YTD Expenses:$3,828.43
Total Assets: $26,109.51
|
|
|
|
|
|
