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The
monthly newsletter for the
Hampton Roads Virginia Chapter of PRSA -
July 2007
The
monthly newsletter for the |
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Dates
to remember July & Aug. Summer break Sept. 5 Monthly Meeting Oct. 3 Professional Development Workshop Nov. 7 Holiday Social and Annual Meeting Stay tuned for more information about these events! |
It's hard for me to believe that we are already through half a year. It seems like just the other day I assumed my duties as president. We've had some good programs and the board has been working diligently behind the scenes to plan and prepare for 2008. We're looking forward to an exciting and changing year with a revamp of our program format and the development of collaborations with other local associations and organizations. I'll give a complete "State of the Chapter" address at our September monthly meeting. One thing that we felt was a positive for the chapter was to eliminate the July monthly meeting in addition to the August meeting. These months are typically spent with family and vacation plans and we have struggled in the past to have a decent attendance at meetings during these months. We felt it was a good move to extend our summer break for an additional month. However, that doesn't mean that you won't be hearing from us!We'll be coming back from the break with three consecutive months of dynamic programming and we'll be sharing it with you in informational e-blasts throughout the summer months. Have a great summer, stay safe and stay cool! Hampton Roads Next Top Intern a success! We are happy to report that most of the student contestants who participated in the Hampton Roads' Next Top Intern program during April's chapter meeting received interviews and were offered summer or fall intern positions! Here's what one of the Top Intern judges had to say:. I was very impressed with the Hampton Roads Next Top Intern program. It was a great program, and I could definitely tell that the students put a lot of time and effort into presenting a fun, professional, informative program for all attendees. It was definitely a unique way for the students to showcase their poise and talents to a wide variety of possible employers. The Chamber found a great match for a summer intern through the program, and would recommend other businesses to get involved. Joel Pearce Did you miss it? Check out a three-minute clip (21MB) from the event. (May take several minutes to load, depending on your Internet connection speed.) Video credit: CBE Core and Kevin Pearson and Bonita Sostre Professional
Development Conference: The PRSA Hampton Roads Chapter is in the planning stages of what will be an invigorating and exciting professional development conference and career forum scheduled for October 3, 2007. And the members of the planning committee - Jessica Kraft, Ed Novi, APR, Francis McDonald, APR, and Rosalynne Whitaker-Heck, APR - invite you to be right in the middle of the mix as a conference session presenter. The conference theme is “Re-Tooling, Re-Charging and Re-Defining the Public Relations Profession.” The conference will include a variety of information sessions that will provide attendees a wealth of ideas and tools in select areas of public relations practice and education such as 2.0 communication, social media, crisis communications, media relations, etc. In addition to the information sessions, we would like the conference to feature a mini-career forum for public relations majors from our local colleges and universities as well as seasoned public relations professionals. Our goal is to bring in representatives from major public relations firms and related organizations to discuss future career opportunities and well as interview members and students for entry-level, mid-level and upper-level positions and internships. Specifically,
we ask you to serve as a presenter for any of the one-hour sessions listed: We are confident that your participation will help make the conference one of the most dynamic and engaging event ever experienced by our chapter. If you need additional information, please contact co-chairs Rosalynne Whitaker-Heck, APR at rosalynne.whitaker-heck@hamptonu.edu or Francisc.mcdonald@hamptonu.edu. Focus on Leadership - Gail Kent, ABC
Here's getting
to know Gail. Full name: Charlotte Gail Benge Kent (I had the Southern double-name-thing going until the first grade. I got hand cramps from writing my long name, so I shortened it to Gail. I still have aunts who call me Charlotte Gail.) Hometown:
Hickory, NC Family/Pets:
Scottie. A lovable mutt rescued by my friend, Linda Ferguson, who teaches
at Virginia Wesleyan. He had been tied to a tree during Hurricane Isabel,
and now he's terrified of storms. What brought
you to Hampton Roads? The Navy and my ex-husband. How long
have you been in the PR field? Since I left the Daily Press as a newspaper
reporter in 1980. Current
position: Queen Bee at The Buzz Factory, the boutique PR and marketing
firm I started a year ago. What do
you like to do on a day off? Go shopping and to the movies with my
7-year-old granddaughter, Cheyenne. What has
been your most memorable PR challenge? There have been so many! Probably
the most challenging and memorable time in my career was when I owned
a full-service ad and PR agency in the mid- to late '80s while juggling
three small children. I'm still recovering. Who do you most admire? Moms who juggle careers and families without losing their sense of humor. What is the most valuable feature of being a PRSA HR member? Support and friendship with other members. Current PRSA HR leadership role(s): Ethics Chair. PRSA Member Statement of Professional Values This statement
presents the core values of PRSA members and, more broadly, of the public
relations profession. These values provide the foundation for the Member
Code of Ethics and set the industry standard for the professional practice
of public relations. These values are the fundamental beliefs that guide
our behaviors and decision-making process. We believe our professional
values are vital to the integrity of the profession as a whole. ADVOCACY HONESTY EXPERTISE INDEPENDENCE LOYALTY FAIRNESS
The American Red Cross' Power of Two program is a partnership with PRSA that pairs up public relations professionals with local chapters of ARC to provide much needed PR support during disaster and crisis situations. Po2 refers to the time you might dedicate to volunteering -- two hours (writing news releases, for example); two days (handling media at a local disaster); two weeks (providing media relations for a large disaster anywhere in the United States) or twice a year. Volunteers can determine the types and length of volunteerism specific to their schedules and training is provided. With a projected busy hurricane season upon us, the expertise of PRSA is valued and needed. To get involved, contact your local Red Cross: South Hampton
Roads Peninsula
For more information, visit http://www.prsa.org/powerofTwo/index.html PRSA HR Job Bank can help get the job done In the market for a new job? Want to post a job opening where PR pros look? The PRSA Hampton Roads Job Bank is an online listing of available jobs in the public relations field in Hampton Roads. It is updated as listings become available. The Job Bank is available free for chapter members (access using your Membership Directory ID and password) and by paid subscription for non-members. Listing is free for employers. If you have a job to list, please contact Karen King at (757) 362-3970.
AP Style These days, technology terms are commonplace in day-to-day copywriting. We often take the proper usage of these terms for granted. The Associated Press Stylebook and Briefing on Media Law guides us on the proper way to use many Internet-related words including the following: Online. One word in all cases. E-mail. Also e-book, e-business, e-commerce. (The lowercase prefix is an exception to Webster's preference.) World Wide Web. The shorter the Web is acceptable. Also, Web site (an exception to Webster's preference), Web page. Exceptions are webcam, webcast and webmaster. Need additional clarification on a usage? Check out the "Ask the Editor" page on www.apstylebook.com. Submit a question or see what other writers have inquired about! Member Milestones Sid Bridge, APR joined the Primm Company as associate creative director. Sid was previously president of his own company, The Sid Agency. Tesha Benjamin joined as media relations manager at the Norfolk Convention and Visitors Bureau (NCVB). Most recently Benjamin served as events manager for the Alzheimer's Association of Southeastern Virginia.
News from National
Treasurer's
Reports-April & May 2007
Deadline
for submissions for News
& Views is published monthly for members of the Feedback please! Your opinions are important. Please e-mail questions, comments, suggestions, story ideas or concerns about News & Views to Jennie Burge. Miss an issue? Visit our archives collection. Listings for the job bank should be sent to Karen King, APR. Changes in membership information should be made in the Chapter's online Membership Directory. |
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Longtime
PRSA Hampton Roads member Gail Kent recently assumed the role of ethics
chair for our chapter. An important, yet little-known position, the ethics
chair is responsible for assisting the chapter with 
