| The monthly newsletter for the Hampton Roads Virginia Chapter of PRSA |
April 2009 |
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April Program
Media leaders to discuss
"The Changing Landscape of Hampton Roads Media"
Three major Hampton Roads media leaders will take part in a panel discussion on the "Changing Landscape of the Hampton Roads Media," on Wednesday, April 8th at 11:00 a.m. the Murray Center in downtown Norfolk.
The panel includes Virginian-Pilot editor Denis Finley, WAVY Channel 10 News Director Kathy Hostetter, and Inside Business Editor Carol Lichti. Former local television journalist Dale Gauding will serve as the moderator.
Wednesday, April 8, 2009
11:00 a.m. - Networking and registration
11:30 a.m.- 1:00 p.m. - Lunch and program
The Murray Center
455 E. Brambleton Avenue, Norfolk
Cost:
$35 members and military
$45 guests
$25 students
Reservation deadline: April 3, noon
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From the President
by Harry Kenyon, APR
 Changing Media and what it means to
Public Relations
The mainstream media, and most notably newspapers across the country, are feeling the affects of change as fewer people are getting their news and information from newspapers, television and radio.
Media giants--the mainstays of fourth estate--are falling victim of the economy and the meteoric rise of online news and entertainment. These truly reliable conduits of public opinion and attitudes are quickly slipping out of the mainstream and creating greater challenges for public relations professionals to inform and influence their target audiences.
The impacts have been far-reaching as newspaper, television and radio managers are forced to cut staff and downsize in order streamline their operations and show a profit. The media is evolving in an almost Darwinian survival of the fittest as reporters, news directors, and editors seek ways to compete in an ever quickly changing landscape.
On April 8th, the Hampton Roads Chapter is hosting a media panel discussion on the "Changing Landscape of Hampton Roads Media." We have invited three of the top local media leaders to participate in an insightful question and answer session on what's happening to Hampton Roads media and how they see the future.
Denis Finley of the Virginian-Pilot, Carol Lichti of Inside Business and Kathy Hostetter of WAVY Channel 10 will engage in this enlightening discussion that will be moderated by Dale Gauding, a former local news reporter who now works in corporate public relations with Sentara.
This is one session that I believe every local public relations professional should attend. You'll get a view from the top on how decisions are made and what factors influence media coverage. Get an inside peek of what happens in the hallowed news rooms and what drives management to make changes in order to widen their reach into the communities they serve.
I hope to see you there! |
We want you!
Do you have any PR insight, a great campaign, or career news to share in News & Views? If so, we want to hear from you! Contact Jennie Burge
for information and deadlines.
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Join today and get FREE chapter dues!
 New members joining in March 2009 can receive a free one-year Chapter membership
with their National dues payment.
With PRSA you can:
Extend your network while increasing your knowledge.
Stay on top of emerging trends and industry news.
Find answers to your most pressing public relations questions.
Accelerate your career.
Keep learning.
Benefit from additional Members-Only offers. Get more member benefit details.
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this valuable offer! Restrictions apply.
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Playback Available for FREE Webinar "How Smart Media Measurement Can Help You Survive the Media Revolution"
Powerful changes continue to swirl through the media industry, greatly affecting the delivery of information and the practice of public relations. This session will survey the largely uncharted terrain of today's media landscape, the challenges it presents to public relations professionals, and the ways in which a carefully conceived measurement program can help practitioners demonstrate their effectiveness in the new environment.
Click here to access today! |
Member News
 Rubin Communications Group Founder and President to be Inducted into Virginia Communications Hall of Fame PRSA Hampton Roads member Joel Rubin APR, who has distinguished himself as a television journalist and talk show host and as the founder and President of a respected public relations firm in the Hampton Roads area, will be inducted into the Virginia Communications Hall of Fame during a dinner and ceremony in Richmond on April 2, 2009. Virginia Commonwealth University's School of Mass Communications coordinates and hosts the Hall of Fame. Rubin, a 1975 graduate of the University of Virginia, was an award-winning reporter for WAVY TV (NBC) in Portsmouth from 1976-1991. He began what is now Rubin Communications Group in 1991 and the following year began hosting and producing "On the Record with Joel Rubin" on WVEC-TV (ABC), during which he interviewed hundreds of political, civic and academic leaders as well as everyday citizens. The show ended a nearly 17-year run in December 2008.
Along with Rubin, the Hall of Fame Class of 2009 includes Hazel Trice Edney, editor-in-chief of the National Newspaper Publishers Association News Service; the late Ronald MacDonald, who taught for three decades at Washington and Lee University; Craig Merritt, a lawyer who has worked with a number of media companies and organizations; and Steven Soldinger, who has managed a several radio and television stations including WGNT-TV in Portsmouth, where he is now employed.
"This is truly an honor, particularly since I have spent my entire life and professional career in Virginia, reporting on issues but also representing fine companies and individuals doing business in my home state," says Rubin. "I am also pleased that I will be inducted with Steve Soldinger, a good friend and the son of my first boss at WAVY TV. It should be a fun and emotional night on April 2." |
Free training program available to new and seasoned PR professionals
PR Quickstart is a free Web-based training program developed by the Council of Public Relations Firms and PRSA Counselors Academy. PR QuickStart provides a basic overview of public relations and the public relations agency business. It is designed for those new to the public relations field, and is a useful refresher for veteran practitioners.
Click here for details. |
February 2009 Treasurer's Report
Jessica Kraft, Treasurer
February Income:$3,586.74
February Expenses:$1,699.29
YTD Income:$4,528.26
YTD Expenses:$1,725.00
Total Assets: $25,218.49
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