| The monthly newsletter for the Hampton Roads Virginia Chapter of PRSA | June 2010 |
Save the Date
Social Media Smarts
Find Out How Your Peers are Using New Media Channels
Take advantage of the talent and expertise among the members of the Hampton Roads PRSA chapter at our June breakfast networking event. We'll gather for roundtable discussions to share best practices and answer some of your questions about using new media channels. Topics include:
Learning how local organizations use social media
Engaging employees through social media and video
Connecting with traditional media through social media channels
Creating a corporate social media policy
Meeting the demand for relevant online video content
Measuring ROI of social media
As an added bonus, John Runberg, BCF director of digital strategy, will be circulating among the tables to offer his perspective. Each table will have a facilitator to keep the discussion moving. Be prepared to share the tactics you're using and talk about how they're working for your organization. If you have a social media policy that you're willing to share, bring that too.
We're offering this breakfast event in place of our regular monthly luncheon because a number of our members and guests have suggested that the chapter hold occasional breakfast meeting. If attendance warrants it, we'll evaluate holding other breakfast events. Please mark your calendars and register today!
Wednesday, June 2, 2010
8 - 8:30 a.m. Registration
8:30 - 9:30 a.m. Breakfast and Roundtable Discussions
Town Center City Club
222 Central Park Ave # 230
Virginia Beach
Cost:
$25 members and military
$30 guests
$20 students
Registration Deadline: Noon, Monday, May 31
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Congratulations to the 2010 Pinnacle Award Winners
The Ninth Annual Pinnacle Awards dinner was held May 5th at the Virginia Aquarium and Marine Science Center in Virginia Beach. Kathryn Barrett, local award-winning journalist, emceed this year's gala.
This year's Pinnacle Awards recognized outstanding work in the field of public relations. Pinnacles were awarded for both strategic programs and individual tactical projects demonstrating the highest standards of excellence. Public relations tactics include: newsletters, brochures, social media, interactive//audiovisual communications and creative tactics. Public relations programs include: community relations campaign, media relations campaign, internal/employee communications and special event.
Entries were judged on criteria such as research, planning, creativity, technical excellence and final outcome. In addition, PRSA Hampton Roads gave two awards in special recognition for "Best in Show," that were given to the entries that received the highest score for programs and tactics; and "The Rising Star" award was given to two up and coming public relations practitioners who have worked in the field for less than five years and have demonstrated a commitment to the practice of public relations and an aptitude for leadership through participation and contribution to the chapter. Check out this year's winners and don't forget to submit your work for next year's awards.
Honorable Mention Awards were presented to:
Tactics Category: Newsletter
1) City of Hampton Media and Community Relations - Hampton Notes
Tactics Category: Brochure
1) Town of Duck, NC - Town of Duck Brochure
Tactics Category: Social Media
1) Virginia Beach Convention & Visitors Bureau and BCF - Virginia Beach's Social Media
Tactics Category: Creative Tactics
1) Virginia Department of Transportation - Berkley Bridge Scheduled Lift Public Comment
2) Polizos & Company - James Madison University "Your Call" Wallet Drop
3) Polizos & Company - James Madison University "Your Call" Mirror Decals
Tactics Category: Interactive/Audiovisual Communications
1) Polizos & Company - James Madison University "Your Call" Web PSAs
2) Virginia Beach Convention & Visitors Bureau and BCF - www.VBFUN.com
Programs Category: Community Relations Campaign
1) Polizos & Company - James Madison University "Your Call" Substance Abuse Prevention Campaign
Programs Category: Media Relations Campaign
1) Virginia Beach Convention & Visitors Bureau and BCF - Live the Life Campaign
Programs Category: Special Event
1) Cox Communications - Hampton Roads Black List
Pinnacle Awards were presented to:
Tactics Category: Creative Tactics
1) Polizos & Company - James Madison University "Your Call" Bus Transit Signage
Tactics Category: Interactive/Audiovisual Communications
1) City of Virginia Beach Media and Communications Group - VBParents.com
2) Northrop Grumman Shipbuilding - We are Shipbuilders
Programs Category: Community Relations Campaign
1) Virginia Department of Transportation - Hampton Roads Bridge Tunnel Lighting Upgrade
Programs Category: Internal/Employee Communications
1) Northrop Grumman Shipbuilding - We are Shipbuilders
Programs Category: Media Relations Campaign
1) Cahoon & Cross - Memory Walk Campaign 2009
Programs Category: Special Events
1) Meridian Group - STIHL Tour des Trees to Benefit the TREE Fund
Best in Show Awards were presented to:
Tactics: Best in Show
Northrop Grumman Shipbuilding - We Are Shipbuilders
Programs: Best in Show
Meridian Group - STIHL Tour des Trees to Benefit the Tree
Rising Star Awards were presented to:
Meredith Mobley, For Rent Media Solutions
Raquel Perez-Lopez, Liberty Tax Service
2010 Pinnacle Award Winners
photo credit, Nikko Knapp Photography |
A message from the President By Mindy Hughes, APR  Dear PRSA Colleagues:
Hard to believe it's almost June and summer is just around the corner. But before you take off, be sure to join us for our June program. At the request of a number of people, we're trying breakfast instead of lunch, and at a reduced cost to you. We're eager to see how members and guests respond to the change, so please feel free to share your thoughts.
Although the Hampton Roads PRSA chapter will not be meeting in July or August, your Board of Directors will still be working on your behalf, planning fall programs and also looking ahead to 2011.
We'll be considering program topics and speakers, meeting location, costs and other matters - but what we really want to know is what matters to YOU. This chapter exists to serve you and help meet your needs for professional development and networking. That's why we'll soon be undertaking our 2010 member survey. Although we've occasionally solicited your feedback on some specific items, we haven't done a comprehensive survey for about two years - and a lot has changed in that time.
Anecdotally, we hear about staff and budget cuts at our members' employers and we know that a number of employers no longer pay employees' dues for professional organizations - like PRSA. We want to gauge the impact this is having on our membership.
We also want to find out what changes in your workplace or in your job responsibilities mean for your professional development needs. Are we offering meaningful programs that will help you create value for your organization?
And what about the services that the chapter offers, such as the Job Bank and Media Directory? Are these benefits that you want to continue receiving? Are there other programs or services that would be more helpful?
We'll let you know when the survey is coming and I urge you to take time to complete it. We need your feedback to help us serve you with excellence.
Best regards,
Mindy
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Ready to Get Accredited?
Many of you have already expressed interest in becoming accredited. Let us help you through the process! Join us for a kick-off meeting where we will go over the details of how to get accredited and answer any questions you may have on the process. This is a great opportunity for any chapter member - whether you're merely thinking about accreditation or already partway through studying, we'd like to help.
The meeting will take place at 7:00pm on Wednesday, May 26th at Regent
University's Communications & Performing Arts Center in Room 102 (building
is located off Centerville Turnpike, just across from the CBN building with
the satellite dishes). Please RSVP to Sid Bridge, APR at sbridge@ujft.org. |
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Welcome New Members
Danya Powell Bushey
Public Relations Account Supervisor
BCF
Carol T. Merica
Tanya M. Madison
Vice President, Corporate Communications
Portfolio Recovery Associates, Inc.
New Member Profile Joan R. Lucera
Director of Community Relations
Colonial Services Board
Undergraduate in Economics from Texas A&M University
Masters in Criminal Justice Administration from Virginia Commonwealth University
Hobbies: reading, gardening, home improvement projects, working with homeless animals
Favorite food: Italian but will eat just about anything put in front of me! Except peas and lima beans. Oh and pickled beets. Ick.
Favorite travel destination: Colorado - love the mountains. However I would love to get back to Italy as I have not been there since I was a child.
Pets: one dog - part lab, part Border Collie named Sabine; three formerly feral cats: Pumpkin, Emma and Sophie.
Four unknown facts about me (don't know about the fascinating part!) : I have a paralegal certificate and once considered going to law school; my dog is a former therapy dog and I would like to train/have more therapy dogs; I'm a huge Cowboys fan; I lived in Iran for two years as a kid, when my father was in the Air Force.
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Updated Media Directory Now Available
The updated PRSA HR Media Directory is now available on the PRSA HR website. Visit http://www.prsahr.org/media_login.shtml to download your updated copy. You must have your PRSA HR login to view the directory.
If you have questions about your media directory subscription, please contact Media Directory Chair, Sonja N. Barisic, at 757-622-2208, extension 331. |
Congratulations to the 2010 PRSSA Graduates
The PRSA HR Chapter would like to congratulate the 2010 PRSSA graduates from Norfolk State University. We wish you the best of luck as you start a new chapter in your life and hope that the skills you learned while in the PRSSA chapter will help you build a lasting career in public relations.
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Treasurer's Report
Jessica Kraft, Treasurer
May Income: $2,544.18
May Expenses: $1,307.93
YTD Income: $19,288.57
YTD Expenses: $8,408.12
Total Assets: $30,894.08 |
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