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The monthly newsletter for the Hampton Roads
Virginia Chapter of PRSA |
August 2010 |
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Save the
Dates
Diversity and the Communications Professional in
Hampton Roads
Join PRSA-HR on Wednesday, September 1 as we
host a panel discussion on the role of diversity
and inclusion in communications strategies. The
panel will feature Howard University's Dr.
Rochelle Ford, APR, a leading advocate for
diversity in communications.
Learn how Hampton Roads' changing demographics
make diversity an essential element of any
long-term strategy. Whether you're reaching out
to your employees, launching a new product, or
expanding the depth and breadth of your public
affairs and marketing efforts, diversity is an
important consideration. Our panel, moderated by
PRSA-HR President-elect Sid Bridge, will address
these topics and also allow time for questions.
Wednesday, September 1
11:00 a.m. - Networking and registration
11:30 a.m.- 1:00 p.m. - Lunch and program
Town Center City Club
222 Central Park Ave # 230
Virginia Beach, VA 23462-3024
Cost:
$35 members and military
$45 guests
$25 students
Registration deadline:
August 30, 12:00 noon
Networking
Opportunity with Local Marketing/PR
Peers
The American
Marketing Association (AMA), the Legal
Marketing Association (LMA), the Public
Relations Society of America (PRSA) and
the Society for Marketing Professional
Services (SMPS) will hold a joint
brownbag lunch on Wednesday,
September 8, in Virginia Beach.
We encourage you
to attend and network with marketers and
public relations professionals of all
levels from a variety of industries. The
primary goals of these informal,
brownbag lunches are:
Exchange best
practices
Discuss emerging
trends in marketing and public relations
Build
relationships with other marketing and
public relations professionals
Develop creative
solutions to challenges we all face
Date/time: September 8, 12:00 to 1:30
pm
Location: Williams Mullen, 222 Central
Park Ave., Ste. 1700, Virginia Beach
Cost: FREE! Please bring your lunch.
Beverages will be provided
Mark your calendars for PRSA Hampton
Roads' 2010 Professional Development Conference
- Evolving Your Media Relations Strategy.
This just in - Megan
Lozito, Director of Communications for the
American Heart Association's Go Red
campaign, will be a keynote speaker at this
year's 2010 PRSA Professional Development
Conference. She will discuss how to create a
successful PR campaign that incorporates
social media and traditional communication
techniques and leverage multiple platforms
to increase your message reach and deliver
high-impact results.
We are planning an enriching, thought-provoking
conference this year that will not only help you
find new strategies in PR, but also deliver an
impactful return on your investment.
Key topics will include:
· Pairing Social Media With
Traditional Communications
Techniques
· Pitching for Today's Media
Environment
· Creating Powerful Digital News
Releases
· Ensuring Your Business Outcomes
Measure Up
· How to Reach Audiences Via Mobile
Devices, Video and Online Newsrooms
This year's PRSA-HR Professional
Development Conference will be held
at the exciting Hilton Virginia
Beach Oceanfront on Friday,
October 1. We will send
more details soon, but we look
forward to seeing you there. Start
your weekend with us at the beach!
Volunteers Needed! - The
Professional Development Conference
Committee needs your help with
planning promotions, seeking
sponsorships and providing on-site
support at the event. For more
information, contact
Jessica Kraft
or
Theresa Ceniccola
today.
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Heading to D.C. for the International
Conference?
If you're attending the 2010 PRSA
International Conference in Washington,
D.C., Oct. 16-19, please email
Mindy Hughes. We're planning a
Mid-Atlantic District event during the
conference and want to ensure our chapter
members are connected.
Remember, you can save $200 off the
conference fee if you register by August 27.
Learn more about the conference by clicking
the icon below.
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Member
News
Welcome
New Member
Ebony Chaunte Fleming
Do you have two or more years of
experience in public relations?
During July and August, new members joining
with two or more years public relations
experience will have their $65 initiation
fee waived. Click the icon at left for more
information.
Do you have member
news to share?
PRSA-HR is always
looking for exciting news about our members
to include in the newsletter. If you have
news to share about yourself or a colleague,
please send it to Newsletter Editor,
Jennifer Cauldwell.
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PRSA-HR APR Candidate
Academy In Full Swing
The PRSA-HR APR Candidate
Academy kicked off Thursday,
July 15. Fourteen eager APR
hopefuls met at the JCC for the
first of eight classes developed
by the academy committee to help
prepare chapter members
interested in APR
accreditation. Chapter
president Mindy Hughes and
fellow board member Becky Lawson
led the candidates through the
first week's curriculum, which
included a course outline and
reference material review, tips
for suggested study habits and a
review of PR history. The class
will meet each Thursday through
September 2.
The commitment to excellence in
the PR field has been clearly
demonstrated by the collective
effort of the chapter. Many
thanks to the board and chapter
members who have volunteered to
lead one or more of the academy
sessions: Mindy Hughes, APR;
Becky Lawson, APR; Harry Kenyon,
APR; Lindy Sweeney, APR; Emma
Inman, APR; Michelle Rogerson,
APR; Kevin Gaydosh, APR; Sean
Brickell, APR; and Sid Bridge,
APR. An extra thanks to Sid
Bridge for securing the meeting
space at a very affordable cost
and to all those who helped get
the academy off the ground.
Best of luck to all the APR
candidates. The chapter looks
forward to celebrating your
successes!
Submitted by Teresa Diaz
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Summer Fun
How did you spend
your summer
vacation? We're
looking for photos
of chapter members
having fun away from
work. Please email
your submissions to
Jennifer Cauldwell
with a brief
description of where
you are and what's
happening, and we'll
publish them in an
upcoming
newsletter.
 Here's
a sample - this is
Chapter President
Mindy Hughes on a
zip line canopy tour
at Nantahala Gorge
in North Carolina's
Great Smoky
Mountains in May.
Great fun, and for
Mindy, a way of
overcoming her fear
of heights.
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Public
Service Project
- Helping
Medically
Indigent
Sentara
Healthcare is
partnering with
the FREE
Foundation www.free-foundation.org
to assemble a
local coalition
to collect,
refurbish,
sterilize and
distribute
assistive
devices - such
as walkers,
crutches, canes
and wheelchairs
for the
medically
indigent.
The FREE
Foundation is a
Roanoke-based
non-profit
organization,
with several
chapters in
western Virginia
and a
new chapter in
Richmond.
Besides setting
up a volunteer
board and
locating donated
space to house
and refurbish
the devices, the
FREE Foundation
also needs
assistance with
publicity -
an initial
awareness
campaign through
the news media,
along with
collateral
materials to
distribute
through funeral
homes, church
newsletters and
other channels
to make people
aware of the
organization and
solicit
donations of
gently-used
items.
To find out more
or volunteer to
help with this
awareness
campaign,
contact Dale
Gauding dtgaudin@sentara.com at
Sentara,
757-455-7118,
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Treasurer's Report
Jessica Kraft,
Treasurer
July Income: $1,205.83
July Expenses: $1,398.47
YTD Income: $22,172.15
YTD Expenses: $14,120.72
Total Assets: $27,749.73
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