PRSA Hampton Roads Virginia
The Hampton Roads Virginia Chapter of PRSA serves public
relations professionals in the greater Hampton Roads region
with professional development programs, resources and services.
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April 2010 Meeting

Power Up Your PR Efforts with Effective
Search Engine Optimization and Key Words

Wednesday, April 7
11:00 a.m. - Networking and registration
11:30 a.m.- 1:00 p.m. - Lunch and program
Town Center City Club
222 Central Park Ave # 230
Virginia Beach, VA 23462-3024
Cost:
$35 members and military
$45 guests
$25 students

REGISTER NOW

Registration deadline:
April 5, noon

As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. Are you utilizing Search Engine Optimization (SEO) techniques to boost rankings of your articles and press releases in order to communicate more effectively? Our April speaker, PRWeb Director of Product Management Jiyan Wei, will delve into effective SEO practices and answer these most frequently asked questions:

About Jiyan Wei

Jiyan is a recent contributor to PR Tactics, and his article titled "Writing with Search Engines in Mind:Putting SEO to Work" was included in the November 2009 edition. As Director of Product Management, Jiyan drives product platform strategy and roadmap execution for PRWeb, the leading online news distribution service. In addition he supports strategic business planning, partnerships, and marketing/sales. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where he was responsible for defining and developing services to monitor and analyze online activity. He earned a BA in English from Georgetown University and Masters in Media/Communications from the London School of Economics where his dissertation focused on media production and consumption in social media communities. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer, where he writes about media and technology. Press coverage: